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Spotify announces an in-house creative agency, tests generative AI voiceover ads
Nex AI News
Nex AI
June 14, 2024
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Spotify announces an in-house creative agency, tests generative AI voiceover ads
Friday - June 14 - 2024
Spotify announced the launch of Creative Lab, its first in-house creative agency, to help brands create custom marketing campaigns.
It will also test generative AI ads. This move aims to attract advertisers to Spotify’s 615 million listeners.
Additionally, Spotify is developing "Quick Audio," a generative AI tool for creating ad scripts and voiceovers, soon to be available in Spotify Ads Managers.
Amazon commits up to $230 million to startups building generative AI applications, with $80 million funding its second AWS Generative AI Accelerator program.
This aims to position AWS as a top cloud choice for AI startups.
The funds, mainly in AWS compute credits, can't be transferred to other providers like Google Cloud or Azure.
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Today’s newsletter :
Spotify announces an in-house creative agency, tests generative AI voiceover ads
Amazon says it’ll spend $230 million on generative AI startups
LinkedIn leans on AI to do the work of job hunting
Former NSA head joins OpenAI board and safety committee
Apple is reportedly getting free ChatGPT access
Technique improves the reasoning capabilities of large language models
AI Chatbots Are Running for Office Now
NASA Charts AI, Robotics, 3D Printing as Path for Mars Sustainability
Spotify announced the launch of Creative Lab, its first in-house creative agency, to help brands create custom marketing campaigns.
It will also test generative AI ads.
This move aims to attract advertisers to Spotify’s 615 million listeners.
Additionally, Spotify is developing "Quick Audio," a generative AI tool for creating ad scripts and voiceovers, soon to be available in Spotify Ads Managers.
Creative Lab will produce video and audio ads, in-app digital experiences, and interactive ad formats like call-to-action cards.
Campaigns will be highly customized to each brand's needs.
Rockstar Energy Drink and Aperol are among the first clients, with Rockstar launching a “Press Play” concert series featuring artists like Stormzy.
Amazon commits up to $230 million to startups building generative AI applications, with $80 million funding its second AWS Generative AI Accelerator program.
This aims to position AWS as a top cloud choice for AI startups.
The funds, mainly in AWS compute credits, can't be transferred to other providers like Google Cloud or Azure.
Startups in this year's accelerator cohort will access Nvidia experts and tech and join Nvidia's Inception program for investor connections and consulting.
The program has grown significantly, with last year's 21 startups receiving up to $300,000 each in AWS credits.
Amazon's increasing investment in generative AI, including a $100 million AWS Generative AI Innovation Center, aims to catch up with rivals.
Despite claiming a "multi-billion" run rate in AI, Amazon is seen as lagging in the generative AI space.
AWS's Bedrock model service faced launch delays due to bugs.
Challenges also beset Amazon's Alexa division, with the "next-gen" Alexa far from ready.
Amazon missed early investments in leading AI startups Cohere and Anthropic, later co-investing $4 billion in Anthropic with Google.
Regulatory scrutiny over Big Tech's AI investments is growing, with inquiries from the U.S. FTC and European policymakers.
LinkedIn unveiled new AI-powered services to drive user engagement, helping with job searches, applications, and personalized learning.
These tools can write job applications and cover letters, find relevant learning materials, and improve search functionality.
LinkedIn, part of Microsoft, leverages OpenAI to integrate these features.
Key updates include conversational job search prompts, AI-generated application materials, and AI review of résumés.
LinkedIn's video-based learning platform now offers AI-powered expert advice from renowned instructors for Premium users.
The platform also improves search functionality, aiming for a more conversational and intuitive experience.
Additionally, LinkedIn is expanding Recruiter 2024, adding marketing tools, and enhancing company pages for small businesses.
Former NSA head, retired Gen. Paul Nakasone, joins OpenAI’s board, specifically the "security and safety" subcommittee, the company announced Thursday.
This high-profile addition aims to address critics concerned about OpenAI's rapid development pace and risk management.
Nakasone, with decades of experience from the Army, U.S. Cyber Command, and NSA, offers valuable expertise.
His presence may also reassure shareholders and strengthen OpenAI's position as an AI provider to government, defense, and major enterprises.
Nakasone stated, “OpenAI’s dedication to its mission aligns closely with my own values and experience in public service.”
His insights will help OpenAI enhance cybersecurity efforts, particularly for frequently targeted institutions like hospitals and schools.
Joining the board's safety and security committee, Nakasone will help make critical safety recommendations.
The committee is currently evaluating OpenAI’s processes and safeguards.
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Apple is reportedly getting free ChatGPT access
l bring ChatGPT to iOS 18, iPadOS 18, and macOS Sequoia, without any direct monetary exchange.
Bloomberg's Mark Gurman reports that Apple isn't paying OpenAI, leveraging its vast user base and device ecosystem instead.
Apple believes promoting OpenAI's brand on its devices is highly valuable.
Technique improves the reasoning capabilities of large language models
Large language models like ChatGPT excel in tasks like drafting legal briefs or translating documents but struggle with numerical or symbolic reasoning.
Researchers from MIT and others propose a technique called natural language embedded programs (NLEPs) to solve this.
AI Chatbots Are Running for Office Now
Today on WIRED Politics Lab: In a bizarre turn, two AI chatbots are running for office—VIC for mayor in Cheyenne, Wyoming, and AI Steve for UK Parliament.
Reporter Vittoria Elliot interviewed both bots and their developers about motivations and legality.
David Gilbert discusses how Google’s and Microsoft’s AI chatbots refuse to confirm the 2020 election winner.
Christyl Johnson, deputy director at NASA's Goddard Space Flight Center, explained at AI Summit London how AI, robotics, and 3D printing are crucial for sustaining human life on Mars.
She urged the audience to envision the year 2100 with cities on other planets. Johnson emphasized mastering oxygen, water, and energy production, AI for real-time data analysis, and system optimization.
“We need to get it right on Earth first,” she said.
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